Jul 16, 2020
Today, email marketing is a tool used by all businesses, big and small. But back in 1998, Tom Kulzer was a college student looking for an automated way to keep in touch with his clients. AWeber was born, as many great businesses are, out of a desire to fix a personal problem he faced. Today, with over 20 years of success, 100 employees, and over 100,000 customers served, AWeber is recognized as one of the early players that helped define the email marketing industry. How did AWeber did continue to grow, scale, and truly thrive as a bootstrapped business alongside competitors who chose the path of venture capital? Tom Kulzer gives us a peek behind the curtain.
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